4, Motorola packed in a bigger 5-inch display, improved 8-megapixel camera, and a slot for additional memory. "It's a primary reason we've gone from no share to something relevant now in some markets." "Moto G has absolutely been crucial for us," Motorola President and Chief Operating Officer Rick Osterloh said in an interview Thursday. In Brazil, which is the world-fourth-largest market for smartphones, it's the top-selling smartphone. The Moto G has also helped the company regain its foothold in certain markets, including the UK, India, and Brazil. While the company holds up its shiny, $500 Moto X as its premiere smartphone, it's really the lower cost, and lower profile Moto G that's drawing people to Motorola and away from market leaders such as Apple. That Motorola has gone so far to figure out the whims and interests of people in emerging markets - not the typical source of customers for flagship smartphones such as the iPhone 5S or Galaxy S5 - underscores the difference in its priorities from its rivals. The company hasn't set a release date for the update, since the phone was just released on Thursday.
MOTO G 2ND GENERATION BEATS UPDATER UPDATE
That capability will eventually come as a free update to the existing MotoAlert app, found exclusively on the new Moto G, according to Stokes Jones, the researcher who led the field team when the mock mugging happened. As a result, Motorola is working on a way to let people in urgent situations trigger an alert on their phone without looking at the screen. While Jariwala was scared (he wasn't in actual danger), it was a valuable lesson in truly understanding the needs of customers. Meet Jariwala, a product manager for Motorola, had a jaw-dropping experience while researching how customers use Motorola phones. "Here's how it exactly feels," Jariwala recalled the man saying. He headed into the kitchen, returned with a knife, grabbed the 5-foot, 3-inch engineer from behind and pointed the tip at his throat. "Do you want me to show you?" the customer said. But the customer, a stocky, 5-foot-4 man who had suffered through a few bad experiences, felt his message wasn't getting through.
MOTO G 2ND GENERATION BEATS UPDATER SOFTWARE
When the customer complained it took too long to trigger the alarm, Motorola software product manager Meet Jariwala offered a few suggestions to improve the app. The group, which consisted of two designers, two product managers, a software engineer, and a researcher, were trying to determine the effectiveness of an emergency alert application being designed for the Moto G that would be able to quickly send a message to a listed contact or sound an alarm from the phone. Their mission: to visit a customer testing a prototype of a new version of the Moto G, the handset it introduced in November 2013 for less than $200 to appeal to budget-conscious consumers. About six months ago, members of a research team from Motorola traveled from Chicago and Sunnyvale, Calif., to an undisclosed city in the heartland of Brazil.
0 kommentar(er)
